Our Heritage

Sharif Jewellers since 1952

Sharif Jewellers specializes in high quality diamond and gold jewellery. We serve our customers with finest quality of craftsmanship and personalized services. Inspired by the legacy of his forefathers in Goldsmithing business, young Mr. Haji Sharif Ahmad formally started his bespoke gold jewellery business in 1952. He built his business reputation on the values of utmost integrity, honesty and trust. Today, his son and grandsons are humbled to carry on the business on the same principles and serve our customer around the world from our stores in Pakistan and United Kingdom.

Diamond Specialists

We source our diamonds from the world finest for engagement rings, wedding rings and other elegant diamond jewellery to cherish your moments and create timeless memories. We help you find the perfect diamond for your special occasion. You can select your diamonds and we can make custom ring for you. You do not have to pay premium to own a high-quality diamond. Contact us to compare diamond from our competitors against ours. We’re confident that you won’t find a better diamond or piece of jewellery for the price.

Gold Jewellery

We specialize in 22K and 18K Gold Jewellery from all over the world. Weather it’s a for a wedding or a casual party or you are looking for a gift for someone, we will have something for every occasion. We carry all kind of Indian jewellery, most of which is handcrafted by expert artisans from all over South Asia. Our expert team of artists, jewellery makers and gems specialist make sure that every piece created is a master piece in itself. We welcome you at our showroom in London to explore our selection.

Bespoke Services

Commissioning truly bespoke-made jewellery should be both a treat and an experience – but only when the quality is of the highest standard. Our designs are fashioned by expert team of master craftsmen. Our state of the art, in-house manufacturing facility and inimitable value chain, can produce precious stones, kundan & polki and contemporary everyday-wear pieces tailored exclusively up to your requirements. Our onsite services include all kind of jewellery repairs, ring resizing and stone setting. Arrange A Personal Consultation to Design Your Diamond or Coloured Gem Jewellery.

Contact us

Location and Contact


28 London Road, Morden

United Kingdom, SM4 5BQ


+44 20 3609 4712
+44 (0) 7405 929 636

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